ONLINE AVAILABILITY CAN BRING CONSUMERS IN-STORE
Technology is driving changes in consumer shopping behavior; shoppers still rely on brick and mortar locations to make the majority of their final purchases. ChainTrack Beacons provide an O2O (Online to offline) platform.
Every customer who walks into a brick and-mortar retail location offers a prime opportunity for a retailer to drive sales and bolster brand image. But while static promotions and out-of-store media can lure some consumers, digital notifications can raise the bar. That’s because these innovative tools are capable of creating an in-store shopping experience that communicates a brand’s story, increases revenue and strengthens customer relations.
Retailers and CPG brands can now implement in-store digital media technology programs that address omnichannel challenges. Key benefits include:
1. Enhance the brand image
2. Educate shoppers
3. Empower sales associates
4. Deliver action on promotional offers
5. Improve back-room efficiency