CHAINTRACK BEACONS PLATFORM OFFERS OMNICHANNEL CUSTOMER EXPERIENCE:
Comprehensive data collection via Beacons and support for mobile with on-premise data repositories feeding digital campaigns.
A beacon is a small Bluetooth radio transmitter. It’s like a lighthouse: it constantly transmits a single signal that others can see. Instead of broadcasting visible light though, it broadcasts a very short-range radio signal that’s made up of 36 letters transmitted on a regular interval-like 1/10th of a second. A bluetooth-equipped device like a smartphone can “see” a beacon once it is in range–just like sailboats looking for a lighthouse to know where they are!r everyday life.
Depending on both devices’ proximity, a smartphone can perform different actions, depending on information stored in a beacon’s signal. So it can update an indoor map with your location, open a lock, or even change the music in your house as you walk from room to room. Beacons are a key technology in connecting the power of the Internet to ou